How LinkedIn are you?
May 2 2013

How LinkedIn are you?

I’ve been fortunate enough to work for some great companies, a number of those have been start-up’s in the true sense of the word, with myself being one of the first employee’s, others have been established operations overseas looking to develop operations in Asia Pacific, where I have lived for the past 15+ years.

SaleCycle, fits into the latter category, a fast growing operation in the UK and Europe with a rapidly expanding operation in the US. In Asia, up until a year ago, no client relationships existed with only minimal revenue from global clients who happen to have operations in the region.  Another interesting factor, I was based in Singapore, with the majority of the targeted opportunities outside of the Republic.

Continue reading →

Count from Sesame St
Apr 22 2013

Talking Numbers: Q1 2013 v Q1 2012

We all like to talk a good game, but sometimes it’s best to let the numbers do the talking.

One of our awesome clients were running some year-on-year analysis and trading was generally a little down compared to Q1 2012.  They wanted to know if their basket abandonment campaigns were following a similar trend.

A quick look in our dashboard/reports and the numbers speak for themselves…

Continue reading →

KISS Banner
Apr 3 2013

Keep it Simple, Stupid

By Stephen New, Implementation Engineer at SaleCycle.

“I’ve been at SaleCycle for just under a year now, working as part of the implementation team.

When I started I was genuinely amazed at how easy it was for our code to be implemented on a client’s site – you hear the old adage it’s just ‘copy and paste’ so often, only to be disappointed – but with the SaleCycle script, it really is the best way to describe it.

Continue reading →

Worth more than you thought...
Mar 21 2013

Remarketing: The Billion Dollar Question

It’s been a pretty hectic month here at SaleCycle with events (in the USA and Europe), webinars (with a terrific client), new customers (too many to mention) and the appointment of our new Financial Controller and a new Implementation Developer.

We’ve barely had the time to stop and think!

However, I managed to squeeze in some ‘think time’ whilst literally up in the air.

Continue reading →

Simple Maths
Feb 25 2013

2013 – The Year of Transparency

I read a really interesting blog by VE Interactive last week, that focussed on the integrity of data and the reading of that data to generate transparency and visibility.

It really got me thinking and I wanted to add some more thoughts of my own.

In an industry worth £9bn (Source: IAB), it’s an absolute must to have clear and transparent results.

Without them, how can you calculate ROI or even start to assess the financial benefits of a new campaign.

Continue reading →

Birthday Banner
Feb 5 2013

Three is a magic number…

It’s our birthday today… We’re three years old.

Plenty has happened in the last 3 years hasn’t it…

- Kate & Wills had a pretty amazing wedding.  You may have seen one or two press clippings about it.  They’re having a baby now… that’s cool.

- Obama was been successfully elected into a 2nd term.  Hopefully he’ll pop by for some cake later today, but no worries if not.  He’s a pretty busy guy.

- Take That, The Spice Girls and Girls Aloud all made comebacks of sorts.  With varying success it has to be said.  One Direction were born though… and they’re doing pretty well.

- Comet, Jessops and HMV all faced tough times and bankruptcy.  Great high-street names with a clear customer proposition and value per customer.  In the meantime Instagram & Pinterest were born.  They’ve got millions of customers.  But no one knows what those customers are really worth yet.  Business is interesting.

Continue reading →

Employ Adam
Jan 9 2013

How to get yourself noticed for ‘a monkey’

I was amused to see in the press last week a 24 year old Londoner going to extreme lengths in order to grab the attention of the city’s potential employers (and the press, and social media, and, well, pretty much everyone) by publishing a personalised billboard advertisement, and website, asking to be hired.

Personal branding to the extreme!

Now, I wont bore you with my cynical opinion on whether this was a wise move or just the latest hit for a viral junkie (this is not his first), but there is no doubt that whoever snaps this young chap up, will certainly get a little free publicity from the novelty. That’s always nice, isn’t it.

What this more importantly stresses is the power of standing out from the crowd; an individual amongst the masses of job seekers out there. By no means am I suggesting that we all cough up £500 (or ‘a monkey’ in London rhyming slang!) and plaster our faces on billboards across the country – what a scary place that would be! It would also defeat the point. But the days of securing a new career by the bog standard CV are long gone. Long gone.

Continue reading →